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We are each other's destiny.

DEAD
PLANET

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HOW DID 
WE GET HERE?

Convenience and complacency, mostly.

K-Cups changed our lives. 5-years ago, consumers used pod machines to brew one in five cups, today it’s almost 50%.

Single-use plastic K-Cups were originally made of Polypropylene #7 - A one-way ticket to the landfill. Not hundreds of thousands…not millions…billions.

Roughly 10 billion K-Cups are sold each year; a 2015 story noted that if you laid out all the K-Cups sold in 2014 end-to-end, it would circle the globe roughly 10.5 times. To date, Keurig has produced more than 60 billion pods worldwide.

In 2015, we fought back.

We sparked an international conversation and gave rise to #KillTheKCup. And it worked. Even Keurig changed its manufacturing to Polypropylene #5 plastic. And we breathed a sigh of relief. But #5 is also difficult to recycle. Many facilities across the country cannot properly sort K-Cups because they are simply too small and light for machinery to handle, or they have not been separated properly. The river of K-Cups flowing to the landfill just continues to grow.

And so, we launch this appeal. We fought back once and now we need to fight again. But this time, we’re not asking the manufacturer to change. We’re demanding governments kill the K-Cup. Cities like Hamburg, Germany have already done it. Other places are already banning plastic straws and bags. Why not non-compostable K-Cups? Our voices and actions are the most powerful weapons we have.
Demand change. Sign our petition and join the fight to Kill the K-Cup.
Spread the word. Share the trailer.Dead Planet is a fictional movie. We’re doing everything we can to ensure it never becomes a true story. we need to finish what we started, we need an outright ban…We need to kill the plastic K-Cup once and for all.

HERE's WHAT 
YOU CAN DO.

  • You can do better than plastic.
    There are eco-friendly, 100% compostable options. There are re-usable K-Cup coffee filters, and of course, there are other ways to brew coffee.
  • Demand change.
    Sign our petition and join the fight to
    Kill the K-Cup.
  • Spread the word.
    Share the trailer.
JOIN THE FIGHT
SIGN THE PETITION.

OUR TARGET: THE K-CUP

Robotic Leg

Nimble and strong. Allow the KCups to spread beyond landfills, choking rivers and overwhelming natural spaces. Multiple legs allow them to move at high rates of speed, climb and leap. Can continue to move even if one or two legs are damaged. Thought to be another mutation evolved over decades in the landfill.

Evil Eye

Thought to be a mutation caused by undetected cups accidentally being sorted in with old electronics in recycling facilties. Ironic twist on the blind eye we turned to the environmental impact of K-Cups.

Unholy Grounds

Harmless and compostable if handled correctly. Once they release a single dose of convenience, spent grounds must be completely removed and placed in the compost bin. If not, they poison the plastic and doom it to an eternity in the landfill.

Endofilter

Small filter layer. Garbage. Seems harmless enough, but stubbornly attached to exoskeleton. Almost impossible to remove cleanly, resulting in contaminated plastic that chokes our landfills rather than being recycled.

Exoskeleton

Polypropylene #5. Small and lightweight. Can’t be detected by sorting machines at many recycling centres, resulting in straight to landfill. Can only be recycled if 100% free of lid, filter and coffee remnants. Quickly overwhelm recycling station systems resulting in rerouting to landfills where they accumulate in mass quantities.

Aluminum Head

Aluminum Head – 100% non-recyclable. Difficult to detach. Must be removed completely. Remnants left on cup render rest of body non-recyclable.

NOTES FROM THE FIELD

Dead Planet is a fictional movie. We’re doing everything we can to ensure it never becomes a true story. we need to finish what we started, we need an outright ban… We need to kill the plastic K-Cup once and for all.

JOIN THE FIGHT
SIGN THE PETITION.
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